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Can luxury fashion ever regain its luster?

The ground beneath the industry is heaving under the weight of a pandemic that has caused a plunge in sales, shocked global supply chains and pushed American household names such as Brooks Brothers and Lord & Taylor to bankruptcy.

9 SEPTEMBER 2021
This is usually a busy month for the luxury industry. Not long after glossy fashion magazines publish their all-important September issues, thousands of retail buyers, journalists and clients embark on a tour of New York, London, Milan and Paris. Rolling from city to city to attend fashion weeks, they decide the trends that will power a global luxury goods market worth hundreds of billions — in 2019, 281 billion euros, or $334 billion.
Not this year. The ground beneath the industry is heaving under the weight of a pandemic that has caused a plunge in sales, shocked global supply chains and pushed American household names such as Brooks Brothers and Lord & Taylor to bankruptcy. This is usually a busy month for the luxury industry. Not long after glossy fashion magazines publish their all-important September issues, thousands of retail buyers, journalists and clients embark on a tour of New York, London, Milan and Paris. Rolling from city to city to attend fashion weeks, they decide the trends that will power a global luxury goods market worth hundreds of billions — in 2019, 281 billion euros, or $334 billion.

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How to look after your clothes

We’re on an ongoing journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we decided to communicate more about our roadmap and responsible choices to be as transparent as possible.Fashion is one of the world’s most polluting industries and, unfortunately, 12% of the garments that are produced stay unsold.Our purpose is: All clothing should be worn.We’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ve got you covered with 10 easy tips to care for your clothes properly. Why’s this so important?Smarter for your wardrobe Caring for clothes prolongs the life of your wardrobe keeping you in style for longer. – It will also save you time in the long run!Approximately 25% of a garment’s environmental footprint happens in the wearing and washing.So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet.1. Wear it more, wash less Only wash as needed. Washing after one use is often more out of habit than hygiene. Many garments just need to be aired out and stains can often be spot treated. Be responsible and have fewer laundry days – it’s a win-win.2. A lower temperature still gets the job done Washing machines and detergents are developed to clean at a lower temperature than back in the day. Heat can break textile fibres down and it uses more energy so choose a cooler setting and enjoy your clothes for longer.3. Fill it up Unless it is an emergency, a single garment on a full program of multiple cycles is a waste of both water and energy. Wait till you have enough laundry to fill the machine ¾. Don’t overfill your washing machine though as this prevents the water from flushing away the dirt and will result in less clean clothes.4. Skip the dryer Just like it’s better to let your hair dry naturally, it’s better to let clothes air dry too! It keeps your garments in better nick and can even save you time ironing if you do it correctly. Use hangers for shirts and tailored pieces to ensure they dry crisp.5. Tackle stains the minute you spot them If you get a stain on your new look, try to spot treat it immediately, it’s easier. Especially for natural materials such as cotton, linen and wool, which absorb a lot, making it harder to treat the stain if it’s too soaked in.6. Freeze your denim Bagging and putting your denim in the freezer for a day or two keeps jeans in better shape and kills bacteria and odours. Is there room next to the ice cream?7. Sun’s out, shirt’s out The sun has natural bleaching qualities when it comes to clothing. Hang your white clothes out to dry in the sunshine and take advantage of the natural bleaching.8. Dry wool garments flat Knits love a flat surface when drying, it helps keep their shape, especially the heavier ones. So dry flat – preferably on a towel to absorb any extra moisture.9. Only iron if you have to Need another excuse to get out of the ironing? Hang drying instead of tumble drying skips the energy cost of heating and running an iron. If your clothes are already clean and dry, hang them in your bathroom when you shower. The moist air will act a bit like a steamer, helping to reduce the creases.10. Brush up on skills A missing button or a small defect doesn’t mean you have to throw clothes away. It’s just part of any product's natural life cycle and can easily be repaired to extend the life of your clothes. Pinterest, YouTube or TikTok are your friends offering helpful DIY advice. If you're not feeling crafty, there’s always a more practical loved one or an amazing tailor around the corner.All good things come to an end, including clothes. But with these 10 easy tips, you’ll be able to enjoy your clothes for much longer.If you need something new, undefined.#WearIt
Washington will lead global expansion of the brand into the U.S. Andrew Robb, the Farfetch’s former COO, to join boardAmsterdam, 15 June, 2021 - Otrium, the premier online outlet shopping experience, today announces the appointment of Zuhairah Scott Washington as President. Joining from Expedia Group, she brings her experience in navigating digital transformation and business model disruption to Otrium’s rapidly expanding end-to-end marketplace for fashion.
As a global company, we don’t want to limit ourselves to just one office or location. Read on to hear about our move to a digital HQ.Otrium was dreamt up as a digital-first company and we’ll always be that way. That’s why we’ve launched our HQ in the cloud.. It gives our employees, the O-team, the freedom and flexibility to carry out their work however suits them best. It also reaffirms our global, inclusive mindset.Beliefs We hold four important beliefs that were the foundations of creating a HQ in the cloud. Firstly, we have a high-performance culture – we trust our teams to always deliver the best work. We understand that output is more important than the hours put in or the location the work was carried out in.Secondly, we already do everything in the cloud – our meetings, documents, daily communications (next to our communication in real life or in our hubs). It’s all online so it makes sense to cement this with an HQ in the cloud.Thirdly, we see all our hubs around the globe as equally important. All Otrium employees should receive the same employee experience. Last but not least, we see our hubs as social places where we can collaborate, concentrate and create. And we don’t want this process to stop just because our teams are in different cities or timezones. And everyone gets to choose the work model that’s best for them – and can change their work model twice a year to reflect their lives and changing circumstances as required.Working models The Otrium work models include: remote first, hub first and a hybrid version of the two (50/50). With remote first, employees are 90% remote and will mostly work from another location other than our hub (so not necessarily working from home). With hub first, you’ll work from a hub for 80% of your time. We ask our O-team to keep working remotely for 20% of their time, to stimulate our digital way of working, productivity and to decrease commuting. The third model is our hybrid model, meaning you work 50% remote and 50% in one of our hubs.Freedom and flexibility Finally, along with our HQ in the cloud, Otrium gives our team the freedom and flexibility to work remotely for eight calendar weeks per calendar year from another country than where registered on the employee’s contract. This could include working from another Otrium hub or location of choice.When dealing with different time zones, we make sure we document as much as possible. We use Notion as our source for company-wide info, our employee handbook, team pages and for all meeting notes, slides and recordings. Whether it’s 8am in Amsterdam or midnight in Auckland, all our information will always be there – in the cloud.Milan adds: “The future of work is flexibility. We’re building a truly global and diverse team. To do that we’ve created a model that adapts to people’s lives, instead of a one-size-fits-all model, which doesn’t reflect the way people want to work now. We’re giving our people the choice – in when, how and where they work. With our HQ in the cloud, we’ve developed a truly flexible working model that works for everyone, wherever they are in the world and whatever their personal circumstances. Our HQ in the cloud is the future of flexible working.”
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