We’re on an ongoing journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we decided to communicate more about our roadmap and responsible choices to be as transparent as possible.
Fashion is one of the world’s most polluting industries and, unfortunately, 12% of the garments that are produced stay unsold.
Our purpose is: All clothing should be worn.
We’re tech-enabling designer brands to find an owner for every item they produce.
In this post, we’ve got you covered with 10 easy tips to care for your clothes properly. Why’s this so important?
Smarter for your wardrobe
Caring for clothes prolongs the life of your wardrobe keeping you in style for longer. – It will also save you time in the long run!
Approximately 25% of a garment’s environmental footprint happens in the wearing and washing.
So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet.
1. Wear it more, wash less
Only wash as needed. Washing after one use is often more out of habit than hygiene. Many garments just need to be aired out and stains can often be spot treated. Be responsible and have fewer laundry days – it’s a win-win.
2. A lower temperature still gets the job done
Washing machines and detergents are developed to clean at a lower temperature than back in the day. Heat can break textile fibres down and it uses more energy so choose a cooler setting and enjoy your clothes for longer.
3. Fill it up
Unless it is an emergency, a single garment on a full program of multiple cycles is a waste of both water and energy. Wait till you have enough laundry to fill the machine ¾. Don’t overfill your washing machine though as this prevents the water from flushing away the dirt and will result in less clean clothes.
4. Skip the dryer
Just like it’s better to let your hair dry naturally, it’s better to let clothes air dry too! It keeps your garments in better nick and can even save you time ironing if you do it correctly. Use hangers for shirts and tailored pieces to ensure they dry crisp.
5. Tackle stains the minute you spot them
If you get a stain on your new look, try to spot treat it immediately, it’s easier. Especially for natural materials such as cotton, linen and wool, which absorb a lot, making it harder to treat the stain if it’s too soaked in.
6. Freeze your denim
Bagging and putting your denim in the freezer for a day or two keeps jeans in better shape and kills bacteria and odours. Is there room next to the ice cream?
7. Sun’s out, shirt’s out
The sun has natural bleaching qualities when it comes to clothing. Hang your white clothes out to dry in the sunshine and take advantage of the natural bleaching.
8. Dry wool garments flat
Knits love a flat surface when drying, it helps keep their shape, especially the heavier ones. So dry flat – preferably on a towel to absorb any extra moisture.
9. Only iron if you have to
Need another excuse to get out of the ironing? Hang drying instead of tumble drying skips the energy cost of heating and running an iron. If your clothes are already clean and dry, hang them in your bathroom when you shower. The moist air will act a bit like a steamer, helping to reduce the creases.
10. Brush up on skills
A missing button or a small defect doesn’t mean you have to throw clothes away. It’s just part of any product's natural life cycle and can easily be repaired to extend the life of your clothes. Pinterest, YouTube or TikTok are your friends offering helpful DIY advice. If you're not feeling crafty, there’s always a more practical loved one or an amazing tailor around the corner.
All good things come to an end, including clothes. But with these 10 easy tips, you’ll be able to enjoy your clothes for much longer.