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Conscious

Conscious brands in the spotlight

Explaining Otrium’s Conscious brand ratings in collaboration with Good On You..

27 SEPTEMBER 2021
We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our Conscious roadmap and responsible choices.
In this post, we’ll be sharing why we’ve teamed up with Good On You, the leading reputable source for fashion brand sustainability ratings. Moreover, why highlighting Conscious brands is important for us, what it means, and where you can find these brands on our platform.
Starting with the why
Working with Good On You will enable us to highlight the brands that go the extra mile to be more sustainable. Good On You is the world’s leading source for fashion brand sustainability ratings. Its platform and tools are designed to inspire consumers to make more conscious shopping choices. Good On You is recognised for its work in assessing brands' impacts on both people and the planet. The ratings are based on publicly available information including industry standards, certifications and brands’ own reporting. For a brand to score well, it must be transparent about its progress. Good On You consults regularly with industry experts to keep its rating methodology up to date.
The criteria of conscious
In order to pass through our Conscious filter, a brand must meet one or more of the below sustainability criteria. If a brand is not labelled as Conscious, it means it doesn’t meet these standards – which are deliberately high. Not all brands will be eligible. If a brand does not qualify, some of its individual products may still be able to.
The Good On You system assesses brands policies and practices in the areas of people, planet and animal welfare. The ratings are publicly available information including industry standards, certifications and brands’ own reporting. Brands receive an overall rating as well as individual ratings in the categories people, planet and animal welfare.
Overall rating: This means the average score of the three underlying categories below is rated to be conscious.
People: Brands are assessed against their impact across the supply chain, which includes polices and practices on child labour, forced labour, worker safety, gender equality and payment of a living wage.
Planet: This involves the brand’s usage of resources such as energy, carbon, water, chemicals and disposal, including any commitments to circular practices.
Animal welfare: Brands are assessed against the use of animal products and their animal welfare policies. The use of materials like fur, angora and leather, as well as having policies around ‘mulesing-free’ wool* is all taken into consideration.  
Find out more about the Good on You rating system here.
Follow our journey
Our commitment to being Conscious is an ongoing journey, taking both big and small steps in order to be a force for good. We want to be as transparent as possible and communicate our Conscious roadmap fully.
We will update the renewed Conscious page on our platform regularly and publish a Conscious Report at the beginning of 2022, with our progress since 2020.

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In the fashion industry, 12% of the garments that are produced stay unsold. Otrium’s purpose is: All Clothing Should Be Worn.That’s why we’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why being Conscious is important for us, what it means, and how you can follow our journey.The definition of ConsciousFor us, being Conscious is about being aware of our impact and finding solutions to do better. Whether that concerns our planet, people or animal welfare. We’re taking responsibility in two ways:1. Driving positive change in the fashion industry by eradicating unsold seasonal inventory.2. Continuously working to improve our own e-commerce practices.Starting with the whyWe recognise the fundamental contradiction between the current fashion industry, which thrives off newness and consumption, and being Conscious.Every single garment has an impact. Otrium wants to have a positive impact on the fashion industry by:undefinedundefinedundefinedundefinedFollow our journeyOur commitment to being Conscious is an ongoing journey, taking both big and small steps in order to be a force for good. We want to be as transparent as possible and communicate our Conscious roadmap fully. We will update the renewed undefined on our platform regularly and publish a Conscious Report at the beginning of 2022, with our progress since 2020. Want to know more? Read our just-launched FAQs on Conscious undefinedOur next step: Conscious brands at OtriumOur next step will be a label and filter to highlight Conscious brands on our platform. We’re in the process of collaborating with a validated partner to rate the fashion brands in the areas of people, planet and animal welfare. We’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring, please reach out to undefined.How you can help Approximately 25% of a garment’s environmental footprint happens in the wearing and washing. So with our smart tips and tricks, you can maximise your wardrobe and be kinder to the planet. undefined
We’re on a journey to make fashion smarter, giving fashion-lovers the best possible online retail experience and making sure every item of clothing is worn. Going forward, we’ll be sharing more about our conscious roadmap and responsible choices.Throughout the fashion industry, 12% of the garments that are produced stay unsold.Our purpose is: All Clothing Should Be Worn.We’re tech-enabling designer brands to find an owner for every item they produce.In this post, we’ll be sharing why we became a member of the Fur Free Retailer program, what this means and how you can join this movement to be fur free.The definition of furFirst things first: Fur means any animal skin or part of an animal with hair or fur fibres attached, either in its raw or processed state or the pelt of any animal killed for the animal‘s fur.What is not fur, and what we will keep selling:undefinedundefinedundefinedIntroducing the policyWe recently became an official member of The Fur Free Retailer program, which is supported by the Fur Free Alliance (FFA) – an international coalition of leading animal and environmental protection organisations worldwide.In a nutshell: An international effort to give consumers accurate information about a retailer’s fur policy, allowing consumers to make an informed choice when shopping.From a day-to-day perspective our platform will stay the same, as we currently do not have any garments that contain fur. Having this accreditation makes this official – for our customers and for our partners.We have chosen to sell leather and other animal derived materials – but not the pelt of any animal killed for the animal‘s fur. As more vegan alternatives, innovations and products come to market we will continuously reassess our policy regarding animal-derived materials like leather.Becoming fur free is a first small step of our journey, with the goal of having a positive impact on the fashion industry.Conscious brands at OtriumWe’re always on the lookout for Conscious brands so if there’s a brand you love for their sustainability credentials that you feel we should be featuring please reach out to undefined.How can you be fur freeWhen purchasing a garment with faux fur, check the points below to be sure you’re not wearing real fur. Sometimes, faux fur is being substituted for real fur by some manufacturers. You can follow these four checkpoints:undefinedundefinedundefinedundefinedundefined.
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