At Otrium, we are committed to a fashion industry where all clothing is worn. Our mission is to place unsold fashion items in the wardrobes of those who will actually wear it. This means we try to limit the clothing that ends up in landfills. Alongside this mission, we aim to empower our customers to shop consciously through our collaboration with Good on You, a leading impartial organization that rates brands on their sustainability efforts. Together, we’re showcasing brands making an impact.
This month, we meet Jennifer Lui, the Vice President of Public Relations and Sustainability at ESPRIT.
Where did the journey of ESPRIT begin?
“ESPRIT was founded in California by environmentalists Susie and Doug Tompkins in 1968. Ever since then, we have continuously strived towards creating authentic fashion with mindfully designed collections’’.
Sustainability: what does it mean to you?
‘’I personally believe that it takes a comprehensive understanding of sustainability to generate a lasting impact that benefits people and the planet. We need both private and public sectors to invest in sustainability initiatives and develop concepts, just as we need every individual and consumer to promote more conscious decisions in all aspects of life.’’
Can you tell us more about the more conscious fabrics you are using?
“In May 2018, we committed to the Roadmap Towards Responsible Viscose as outlined by the Changing Markets Foundation. In order to responsibly source cellulosic fabrics, it needs to come from properly managed forests, instead of endangered or old-growth forests. In 2015, we partnered with the environmental non-profit organization called Canopy. Through this initiative, we are able to ensure our cellulose fibers are not sourced from at-risk or old-growth forests.”
Viscose is also known as biobased silk. Silk is made out of animal fibers, whereas viscose is made from bio-based fibers. Viscose is made from wood pulp, typically from trees such as pine, beech, and eucalyptus.The name is derived from the word “viscous”, where cellulose fibers are transformed into viscose using a viscous liquid.
“Recently ESPRIT became a contributor to the Organic Cotton Accelerator (OCA). OCA is an organization that aims to create a better, more transparent, and responsible organic cotton supply chain. The organization wants to do this by improving the livelihoods and incomes of farmers while educating them on new practices that are less harmful to the earth.”
OCA runs different programs, such as seed, farm, and innovation programs, where a global collective with brands, retailers, supply chain partners, civil society organizations, philanthropic foundations, and academics are united to help with to reach these goals.
“Cotton makes up more than half of the Company’s total fiber usage. To secure the future supply of this raw material, ESPRIT is exploring in-conversion projects that support conventional cotton farmers’ transition to certified organic cotton. Working with OCA, we aim to ensure farmers have committed procurement and receive premium payments as well as participation in training and development using best practice methods across organic farming.”
What achievements are you most proud of?
“Our commitment to contributing to a circular fashion-industry puts focus and priority on extending the product life of our clothing. I am proud of ESPRIT’s collection of timeless, high-quality versatile pieces. It is perfect for someone who likes to mix and match, just like I do.
Acting responsibly in all aspects of our business and being committed to respecting human rights contribute to our long-term success at ESPRIT. Examples are our Code of Conduct and transparent stakeholder engagement. We’re striving to operate responsibly along the entire value chain, by safeguarding the rights of our employees and the workers who manufacture our products.”
What are you working on at the moment?
“Our most recent project is the ESPRIT Futura Hub. We recently opened three hubs in New York, London, and Amsterdam. The three ESPRIT Futura hubs aim to create transformative change in culture, mindset, and business process, discover new growth opportunities for ESPRIT, and improve innovation performance.”
What is the biggest challenge on the roadmap of improvements for you at ESPRIT?
“Calculating carbon footprint is not an easy task, as ESPRIT works with external production partners only. In 2021, we rolled out its data system to retrieve carbon footprint data from all our suppliers, based on ESPRIT’s production volume. These so-called Scope 3 emissions are by far the majority of the brand’s footprint.
Together with our suppliers and partners, ESPRIT is working on solutions to improve our footprint. The next step requires the need to consider reduction targets. This will be one of ESPRIT’s biggest challenges within the coming years.”
You are aiming towards circularity at ESPRIT. What are you doing to work towards these goals?
“Circularity is the guiding principle behind ESPRIT’s strategy. We choose high-quality materials and fabrics that are ethically sourced, emphasizing recycled and more sustainable materials. This entails choosing non-synthetic fabrics and natural materials over synthetic, using recycled down feathers instead of virgin feathers, choosing recycled fabrics whenever possible, etc.
We consider whether these materials and finished garments can be recycled or repurposed to give them a second life. When incorporating recycled materials back into the production process, we are supporting a circular economy by reducing the need for more virgin raw materials.”
How do you stay optimistic and persistent in the fight against climate change?
“Everyone who takes an active step towards sustainable living is working towards the common goal – which is to preserve our planet. It can be in the form of being a more conscious shopper and avoiding overconsumption, choosing electric cars over conventional cars, having a greener diet, and encouraging hand-me-down children’s clothing amongst friends. I am quite an optimistic person in general and always believe that success is a result of a collective effort. Fighting against climate change is a collective action.”
Do you have a pro-tip extending the life cycle of your wardrobe – how do you make sure your ESPRIT clothes last for longer?
“To extend the life cycle of your wardrobe, choose brands that invest in making durable products. Another critical action is the way you wash your clothing. Small actions, such as lowering the washing temperature to cut down on overall energy consumption, have a positive impact on the environment.