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Conscious

Conscious Series: United By Blue

"To me, sustainability is longevity. It’s about creating circular, self-perpetuating systems that allow whatever you’re working on to carry forward and benefit generations to come."

22 NOVEMBER 2022
At Otrium, we are committed to a future where all clothing produced is worn. Our core mission is to connect excess inventory with new owners, ensuring a win-win situation for both brands and consumers, while preventing this unsold stock from finding its way into landfill. Alongside this mission, we aim to empower our customers to shop responsibly through our collaboration with Good on You, a leading impartial sustainability organisation that rates brands against three key criteria - labour rights, environmental impact, and animal welfare. In line with this partnership, we are showcasing brands for whom sustainability is at the very heart of what they do.
This time, we meet Maria McDonald, Director of Sustainability at United By Blue. This American, trash-obsessed brand produces clothing, accessories, and homeware with an extra focus on ocean and waterway litter clean-ups.
What does sustainability mean to you?
“To me, sustainability is longevity. It’s about creating circular, self-perpetuating systems that allow whatever you’re working on to carry forward and benefit generations to come. As a brand that makes products and has an ocean cleanup mission, I’m thinking about how to create products that last a long time and can be circular in some way at the end of their life. I’m thinking about how tying an environmental action (ocean cleanups) to product sales can help a mission proliferate and be self-sufficient. I’m thinking about how our brand’s relationship with our people (employees, customers, supply chain workers) and planet (natural resources, materials, oceans, and waterways) will set us up to keep doing this work 50 years from now. 
Sustainability is a broad term, but it can be simplified by thinking about people and the planet. If we can think about creating systems that value and uplift those categories, then we’ll have a business, society, and planet that we want to be a part of for many years to come. “
What is your role at United by Blue & how did you get there? 
“I am the Director of Sustainability and Impact at United By Blue. I’ve been with the company for over 5 years, and have held a variety of roles related to our ocean cleanups mission and our sustainability work. My career so far has been dedicated to integrating sustainability into for-profit organizations. I’m drawn to the for-profit sustainability space because it challenges the narrative that businesses have to be extractive, polluting, or worse to make a profit. That narrative is tired and old, and I love being part of a new wave of businesses that are challenging what “business as usual” means by balancing people and planet alongside profit.”
Where did the journey of United by Blue start?
“United By Blue is the brainchild of our founders, Brian Linton and Mike Cangi. Both founders grew up in areas of the world that are deeply connected with oceans and waterways, and they both were discouraged by the amount of waste and plastic that was affecting oceans and waterways worldwide. They decided to create a business solution to this challenge; United By Blue was founded upon a one-for-one business model in which one pound of trash is removed from an ocean, waterway, or coastline for every product sold. Like any good buy-one-give-one model, this provides the financing and structure for mission-related work, while creating a distinct identity for the brand. Alongside our “cleanups” mission, UBB has always focused on keeping the business side of our operation as clean as possible. We work on manufacturing ethically, using low-impact and sustainable materials, reducing our plastic waste, engaging with our communities, and more. 
United By Blue is based in Philadelphia, Pennsylvania, and has retail locations in Philly and Chicago. UBB can be found through e-commerce and through our 1000+ retailer partners, including REI, Whole Foods, Macy’s, Dick’s Sporting Goods, Target, and more. “
You have a concept where you focus a lot on cleaning up trash - “1 product purchased = 1 pound of the trash cleaned” - can you tell us a bit more about this and how you work with these clean-ups?
“UBB was born out of a motivation to create a business solution to pollution in waterways. The company was founded with the one-for-one mission already in place, and in fact, we hosted our first company cleanup the same week we sold our first T-shirt. Fast forward 12 years and UBB has a robust waterway and ocean cleanups program that is comprised of educational, volunteer-based programs, and heavy-lifting professional cleanups in the US and Indonesia. We’re proud to work with global cleanup leaders like Sungai Watch and Plastic Bank to support our cleanup work, and we also run large cleanup projects in the US with our in-house team of waterway cleanup experts. To date, we have executed over 300 cleanup projects and removed about 4.6 million pounds of trash.”
You have been B Corp certified for more than 10 years - very impressive! What is your relationship to this certification and what does it mean to you?
“The B Corp certification is a huge part of our brand identity. We were one of the early adopters of the B Corp certification back in 2011, and have recertified every  3 years since. To us, B Corp represents a common denominator and a trusted framework that we can measure our social and environmental performance against. We know and trust that B Lab (the nonprofit B Corp certifying organization) is constantly evaluating what the best practices are for a business’s social and environmental options, so the B Corp framework allows us to stay current and ambitious with our sustainability performance. “
You are also Climate Neutral Certified - can you tell us more about this certification and its importance?
“Our Climate Neutral certification is new to us in 2022, and we’re so thrilled to be a part of the CN community of brands. The organization itself is impressive in its rigour and ambition related to a brand’s carbon footprint and is aligned to global greenhouse gas accounting standards and emissions goals, so we felt it was a great option for us to start managing our carbon footprint. As a business that prides itself on being “sustainable,” we felt we couldn’t truly live up to that title until we were managing our carbon footprint more effectively. Through the Climate Neutral certification process, we measured all of our company emissions across Scopes 1, 2, and 3, we set a Reduction Action Plan to reduce our company emissions each year, and we fully offset our carbon footprint from 2021 through the purchase of high-quality, verified carbon offset credits.“
You are using a lot of different more conscious materials - which ones are your favorites, and why?
“While there are a lot of fair pros/cons and discussion around the use of recycled polyester, I also find there is a lot of opportunity in this material for United By Blue. We clean up a ton (actually, a lot of tons) of recyclable plastic waste at our cleanups, and we’re excited by the opportunity to transition some of our cleanup plastic into usable recycled polyester fibers for our products. This would help our business model be more circular, and continue to decrease demand for virgin plastic products globally. We already use a fair amount of recycled polyester in products like our flannels, bags, and reusable kits, so it would be great to connect that more closely with our ocean cleanup plastic.
Other than that, I love the use of Hemp in our products. It creates such a nice, soft fiber (and it’s great in our socks), while taking so many less natural resources to grow and produce than a comparable material/crop, cotton.”
What, in terms of sustainability,  are you working on at the moment?
“The main things constantly on our mind from a sustainability perspective are Materials, Manufacturing, Plastic, and Cleanups. We just implemented our first Supplier Code of Conduct in 2022 to make sure our supply chain was upholding the ethics that we thought it was and were pleased to get sign-on from all of our factories. We’re also re-developing our Materials strategy to focus on reducing waste in all aspects possible. This also feeds into our constant focus to reduce or eliminate plastic from all company operations, so that we’re not contributing to the plastic problem that we’re trying to clean up in our oceans. And with our one-for-one business model, we’re constantly staying on top of our trash removal from oceans, waterways, and coastlines.”
What achievement are you most proud of?
“I’m proud of our B Corp certification and Climate Neutral certification, because they put us on par with measurable industry standards in the sustainability space, and show we are an authenticated leader in this space. 
I’m also proud of recently crossing over 4 million lbs of trash removed from oceans and waterways. Being physically at cleanups and watching the pounds come in (and get out of the water) is so rewarding and immediately impactful.
What is the biggest challenge on the roadmap of improvements when it comes to sustainability?
“I’ve mentioned a goal of pursuing circularity a few times so far, and it is also by far the most challenging improvement to our sustainability portfolio. Manufacturing systems, recycling infrastructure, and supply chains are not quite set up for circular product systems, and as a small brand, we are limited in the resources that we can put towards building these systems from scratch. However, if we focus on what we can control, such as material selection or product composition and design, then we can still achieve a form of circularity at different levels. It’s all about putting one foot in front of the other, and collaborating with other brands and industry leaders to support circular systems together. “
What will the perfect future of the fashion industry look like?
“Fashion isn’t perfect and probably won’t ever be perfect - to create any product, there will be some level of waste, emissions, packaging, etc.  However, even that sentence may not be true in the future of fashion. Really innovative people and brands are challenging those “facts” of fashion, and I’m so excited to see the products of this changing industry. A “perfect” fashion industry will catch up by valuing the people that create products and the planet that provides materials for products just as highly as profit.”
What is one thing you hope others will learn from your journey?
“I hope that others see that a mission-centric brand can create a lot of business value as well as environmental/social value. Tons of brands are entering into the sustainability world right now because there are real, customer-driven, and investor-driven business reasons to do so. Future businesses will have to take responsibility for their social and environmental performance in order to thrive amongst today's and tomorrow’s consumers. I hope others can look to UBB as someone who’s been operating in a “sustainable” way for 12 years, and they see that it can be done.“
How do you stay optimistic and persistent in the fight against climate change?
“While the facts of climate science are tough, I am constantly re-inspired by businesses and people that are challenging established narratives, coming up with innovations that are win-win for both climate and business, and changing the status quo of what it means to be a for-profit organization. I am optimistic about how much climate action and sustainability seem to be infiltrating the corporate and for-profit world because once climate action can be correlated with profit, it will be prolific. Capitalism is a great system for quick action, innovation, and disruption. If we can make climate action and sustainability work within the capitalist system, which we already are, then there is a serious reason for optimism about the fate of our planet.”
What’s the most important aspect you keep in mind when shopping for sustainable fashion? 
“Be an educated consumer, and don’t trust everything you read! Unfortunately, greenwashing is a risk in the fashion industry, so arm yourself as a consumer by knowing what certifications or labels you can trust as being truly sustainable. I look for the same certifications that UBB has (B Corp and Climate Neutral) because I know they’re rigorous and authenticated. I also look for the materials that a product is made of, and any information on supply chain ethics. Not everyone can do this every day, but if you start little by little, it will become second nature the next time you’re online shopping or out at a store!”

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A Conscious Spotlight: Blutsgeschwister

To celebrate Otrium's 2022 Impact Report, we're shining the light on brands rated Conscious by Good on You. Through our collaboration with Good on You, a leading independent rating organization, we aim to empower our customers to shop responsibly. Good On You assess brands on three key areas, people, planet, and animal welfare. Together we've handpicked CLOSED, a brand that showcases its unwavering commitment to making an impact. Blutsgeschwister's JourneyThrough an interview with Blutsgeschwister's CEO, we explore the heart and soul of the brand, shedding light on its journey towards sustainability, and their vision for a more conscious future. “Tell us a bit more about Blutsgeschwister?” Karin Ziegler, founder, head designer, and managing director co-founded the brand Blutsgeschwister in Stuttgart (Germany) on a sunny Ash Wednesday in the year 2001 with a handful of free spirits and visionaries. Fresh out of her studentship as a women's tailor, her mission was clear: unconventional, everyday wearable, and colorful fashion that brings joy, doesn't follow trends, and is worn with love – genuine favorite pieces, then as well as now. We create feel-good textiles that are highly wearable, matchable and easy to personalize. That’s  what clothing is all about: truly expressing yourself. Not just who you are as a person, but also how you‘re feeling right now. After all, you can only feel comfortable in your own skin and be YOUnique if you don‘t have to pretend. That‘s what our customers love about Blutsgeschwister. Stand up for yourself, and express yourself. Our clothes may have labels, but our customers definitely don‘t. “What is your role at Blutsgeschwister & what achievement are you most proud of? I am the CEO of the company. I have been working for the company for 12 years – it is wonderful  to contribute to seeing the company thrive. What we do is meaningful, makes our customers happy, brings colour to the world and is done in a sustainable and fair way. What job could be better? Since 2022 we are working with 100% sustainable materials, and we continue to have LEADER status at the Fair Wear Foundation. In 2016, we succeeded for the first time in achieving the highest membership status of "Leader", which we are proud to have maintained to this day. This  does not mean we are going to sit back and relax. There is still so much to do and to improve. We  set new goals for ourselves every year to achieve sustainable improvements in working conditions  in our value chain. The membership status of "leader" implies that Blutsgeschwister is recognized as a leading brand within the context of sustainable and ethical fashion. This designation means that we have demonstrated significant commitment and progress in terms of sustainability practices, fair working standards, and overall ethical conduct. It showcases our leadership role and sets us apart as an example for others in the industry to follow. Achieving 100% sustainable garments is a result of a dedicated and ongoing process at Blutsgeschwister. Over the years, we have made significant efforts to improve sustainability practices. This includes assessing and reducing the environmental impact of our productionprocesses, sourcing materials responsibly, and prioritizing ethical practices throughout the supply chain. We focus on choosing materials that are sustainable, such as organic cotton, recycled fabrics, or  other eco-friendly alternatives. Additionally, we value the durability and quality of the materials to  ensure longevity and reduce the need for frequent replacements. “What are you working on at the moment?“ We are working on the ongoing optimization of our production standards – other than that we choose different projects that help us improve further. At the moment we work on a project against gender violence. In India, we have a long-standing factory partner we have supported for years. Training on gender-based violence, on women's rights etc. is vital to help the employees grow. We sustain this process by enabling the factories to train their employees. CO2 neutrality is something that we are also working on. We are constantly switching over to sustainably produced raw materials. All garments are shipped to our customers via carbon-neutral DHL GoGreen. Our packaging materials (polybags) are made of recycled and recyclable polyethylene (LDPE). Our labels are now free of plastic and made from paper sourced from sustainable forestry (FSC certified). Our customer catalogue is printed in organic ink, made using renewable plant resources such as soya or linseed oil. Where do you see your brand in 5 years? And what are the biggest challenges on the roadmap? First of all, the biggest challenges lie within: logistical matters, cost increases, and interruptions in the supply chain. We want to continue to be a best-practice company. Our products have to be at the pinnacle – still transporting Blutsgeschwister details and outstanding design value. We will improve the life cycle of a product by different means – so we’re working on setting up a second-hand and preloved platform where customers can trade in their items that are still in good condition but no longer worn regularly. So, another person can be happy with a preloved item – that platform should launch in autumn 2023. Altogether, we aim and continue to be a true Love  brand.
At Otrium, we are committed to a fashion industry where all clothing is worn. Our core mission is to connect excess inventory with its perfect owners, ensuring a win-win situation for brands and consumers alike, while preventing this unsold stock from finding its way into landfill. Alongside this mission, we aim to empower our customers to shop responsibly through our collaboration with Good on You, a leading impartial organisation that rates brands against three key criteria - labour rights, environmental impact and animal welfare. In line with this partnership, we are showcasing brands for whom conscious fashion is at the very heart of what they do.This month, we meet Tommy Monette, Director of Wholesale at Outerknown.What does being conscious mean to you?I love my job and I love the industry, but fashion is  the second leading cause of waste on the planet. We’re only behind fossil fuels, so it’s really bad, accounting for 10% of all climate change.  The reason I moved jobs to Outerknown was for the brand’s impact story. If you’re sitting at the office at Outerknown, it’s the one thing that everybody is constantly talking about. Everything that we do, every conversation we have in the building is wrapped around impact.For Outerknown, the goal has always been to be fully circular by 2030. We don’t want to put anything new into the marketplace.  We’re about 55% - 60% of the way to circularity at present. We’re not taking current items that we make and trying to retro-fit improved processes. When we develop our methods of working with different factories and different yarn producers, a conscious outlook is built into product development from the very start. Even if you’re using regenerative farming and organic cottons, you’re still putting something new into the market. If you can take something that has already been created and recycle it, then that’s so much better. For us, being conscious is all about people and the planet. Our top three priorities are circularity, water conservancy and the people who make our garments.Tell us more about the people part of your missionAt Outerknown, our statement is ‘for people and planet’. We’ve always tried to live by that and execute our practices that way. People are the first part. It’s who’s touching the garments, how they’re being made, what factory is being used. The people in your supply chain have to be making a living wage, have access to healthcare and decent living conditions, and be treated fairly, otherwise sustainability doesn’t even matter. It has to start with making sure that we’re operating in a safe way. In the past, we have seen factories that tick all of our impact boxes, but then we’ve found out that they subcontract some of their work to territories that have had major worker rights issues. We can’t vet all of those practices, so we’ve pulled out. We don’t want to cut any corners. If we do, everything that we’ve said, everything that we are and everything that we’ve leaned on isn’t true and we don’t want to do that. You’re only as good as your word. Our reputation right now is really, really good, and if we slip even a little bit, that all goes out of the window. We have also exited markets completely where we object to the systems in place from a  political stance, as well as not taking part in events such as tradeshows in geographies where laws around LGBTQ+ rights don’t align with those of Outerknown. It hurts us financially to take that step back, but I mean, we’re selling pants and tops. So if you can’t do that in a way that’s meaningful and is clean on your conscience, what are you doing? This is something that our brand and our leadership is really committed to. If we see something that’s not working for us ethically, we’re out.What about your animal welfare policies?We don’t work with a lot of animal products, but those that we do use tie back into our circularity model. Our wool and cashmere products are fully recycled. We also use recycled down, which is easier to work with than recycled cashmere or wool. Cashmere in particular is really challenging. With down we’re just getting to the point where we can take the garments that we’re recycling and trace them back to the point of origin, so we can tell if the down was responsibly sourced from the very beginning. Down was so awful for so long from an ethical perspective, that it garnered a lot of attention, making tracking its origins a priority ahead of wool and cashmere. With some of our wools and cashmeres we don’t know where the original garment came from, but we then put it into our circularity loop.What are the brand’s next innovations coming up?The biggest push for us at the moment is getting C2, a type of regenerative cotton, off the ground. We grow it at our farms just north of Los Angeles. The fabric produced is a little thinner like a slub, and it’s high in recycled content. We’re testing that and putting it in the market for Spring Summer 23. When you’re growing cotton in huge swathes, you move fields and chew up a lot of ground. With C2, we use the same space over and over again, with less water. The yield is less, but it’s just a better way of farming.Explain the challenges with cotton recyclingWe’re continuously iterating to increase the proportion of recycled cotton in our products. When we started it was 10% but we’re now up to 40 - 50%, with two pairs of jeans and a jacket that are 100% recycled cotton. Doing something like a t-shirt is a lot harder because the threads and the composition is flimsier. Where we can’t use recycled cotton, we use our C2 cotton. No brand is using 100% recycled cotton in their products yet. It’s so tough. There are a lot of people working on this matter industry-wide and although it’s not been solved yet, cotton recycling techniques are improving and we’re getting closer.Tell us more about your fully recycled garmentsWe’ve created a jacket called a Mono Puffer where the whole item comes from one garment - it’s fully recycled, and recyclable, right down to the zippers. It contains recycled fill rather than virgin down and the way that it’s built means that it can easily be turned into something else. This still doesn’t remove the issue around microplastics, which are an inherent problem with that kind of piece.How are you addressing concerns around microshedding?Recycled nylons and plastics are super tough to work with. We don’t even want to break the threads down - we want to take entire panels to recycle things into new garments. We’ve put our outerwear part of the business on hold until we can find a supplier that really addresses that. So we don’t have a lot of outerwear right now, which is really hurting our European teams, and especially Canada. We do have a fabric that doesn’t shed though. It’s an Italian material called ECONYL and is made from recycled fishing nets. It has a four-way stretch, and we use it for some of our swimming trunks, as well as a lot of our activewear. You can make it into jackets if you use a heavier weight of it too. It’s a really special fabric. Can you tell us about one of your initiatives around ocean and water conservancy?Ocean conservancy and water conservancy are really, really big for us. We just launched a partnership with a German company called GOT BAGs. They have a really cool vertical supply chain where they’re making bags out of only ocean plastic. They have a fleet of 2,500 fishermen in Polynesia, Thailand, and the South Pacific. When they throw their nets out, they pull in plastic, which they previously would have burnt. GOT buys the plastic from them, creating an additional income stream for these people. They turn this plastic into pellets, the pellets into fabric and the fabric into waterproof bags. They own the whole supply chain and are continuously bringing more people into the programme.How else does Outerknown work to conserve water and the oceans?Our goal as a brand is to be net positive with water consumption and this extends beyond individual initiatives into every facet of our brand both in production terms but also down to how much water we use at our office and through the tons of beach clean ups we do. Manufacturing-wise, we use a lot of waterless dyes, and consistently monitor the kinds of factories we’re using for our fabrics. We reduce how many washes our denim goes through and are using on average 130 gallons of water to make a pair of jeans. Industry standard is around 280. We’re almost net positive with water consumption as a brand.Can you tell us more about your pre-loved section Outerworn?Outerworn is a really big initiative of ours and this goes back to the circularity of our brand. We would rather, and this goes against everything any brand has done, that people shop that section of our site than buy the new items. If you have any Outerknown gear, you can just login and post it on there. The transaction is similar to eBay. We take a commission, but the product goes from you to another consumer. We want that to become a major part of our business model.What are your hopes for impact within the fashion industry in the next five to ten years?Having fast fashion take a hike would be great. It’s really easy to fall into a trap where you can just pump things out and bring so much stuff into the marketplace that in six months is going to be in a landfill. I would say, the majority of the fashion industry falls into that sector. If you look at how clothing was made 200 years ago, people had one of each thing and that was it. We’ve reached the point now where you can scroll through Instagram and buy a whole new closet, and a lot of people aren’t recycling those garments. A lot of them can’t be recycled. It’s really disheartening. I don’t know if we’ll see a huge swing towards circularity, but anything helps. I’d like to see people really start to lean into circularity and commit to shrinking their closets.What points make you hopeful for the fashion industry?If you look at big brands like Nike or Asics, there’s a lot of focus on recycling. For example, Nike has a shoe with a recycled sole, and Asics has a whole recycled shoe. Buying sustainable pieces is still expensive and not everybody can afford that. Impact and being conscious needs to be an inclusive conversation where lower income families are able to purchase in this way. You need the buy-in of big brands to make the technologies scalable and bring the costs down for everyone. Outerknown is small. We don’t move the needle, but for example, when we first started, we did a three-year collaboration with Levis, because they’re big enough to affect change. We’ll continue to do different collabs with bigger brands. We’re going to have a shoe out with Asics the year after next to go with our active collection. Having those bigger brands starting to take part in impact initiatives and collaborate with smaller brands inspires real optimism.
At Otrium, we are committed to a fashion industry where all clothing is worn. Our mission is to place unsold fashion items in the wardrobes of those who will actually wear it. This means we try to limit the clothing that ends up in landfills. Alongside this mission, we aim to empower our customers to shop consciously through our collaboration with Good on You, a leading impartial organization that rates brands on their sustainability efforts. Together, we’re showcasing brands making an impact.This month, we meet Jennifer Lui, the Vice President of Public Relations and Sustainability at ESPRIT.Where did the journey of ESPRIT begin?“ESPRIT was founded in California by environmentalists Susie and Doug Tompkins in 1968. Ever since then, we have continuously strived towards creating authentic fashion with mindfully designed collections’’.Sustainability: what does it mean to you?‘’I personally believe that it takes a comprehensive understanding of sustainability to generate a lasting impact that benefits people and the planet. We need both private and public sectors to invest in sustainability initiatives and develop concepts, just as we need every individual and consumer to promote more conscious decisions in all aspects of life.’’Can you tell us more about the more conscious fabrics you are using?“In May 2018, we committed to the Roadmap Towards Responsible Viscose as outlined by the Changing Markets Foundation. In order to responsibly source cellulosic fabrics, it needs to come from properly managed forests, instead of endangered or old-growth forests. In  2015, we partnered with the environmental non-profit organization called Canopy. Through this initiative, we are able to ensure our cellulose fibers are not sourced from at-risk or old-growth forests.” Viscose is also known as biobased silk. Silk is made out of animal fibers, whereas viscose is made from bio-based fibers. Viscose is made from wood pulp, typically from trees such as pine, beech, and eucalyptus.The name is derived from the word “viscous”, where cellulose fibers are transformed into viscose using a viscous liquid. “Recently ESPRIT became a contributor to the Organic Cotton Accelerator (OCA). OCA is an organization that aims to create a better, more transparent, and responsible organic cotton supply chain. The organization wants to do this by improving the livelihoods and incomes of farmers while educating them on new practices that are less harmful to the earth.”  OCA runs different programs, such as seed, farm, and innovation programs, where a global collective with brands, retailers, supply chain partners, civil society organizations, philanthropic foundations, and academics are united to help with to reach these goals.“Cotton makes up more than half of the Company’s total fiber usage. To secure the future supply of this raw material, ESPRIT is exploring in-conversion projects that support conventional cotton farmers’ transition to certified organic cotton. Working with OCA, we aim to ensure farmers have committed procurement and receive premium payments as well as participation in training and development using best practice methods across organic farming.”What achievements are you most proud of?“Our commitment to contributing to a circular fashion-industry puts focus and priority on extending the product life of our clothing. I am proud of ESPRIT’s collection of timeless, high-quality versatile pieces. It is perfect for someone who likes to mix and match, just like I do.Acting responsibly in all aspects of our business and being committed to respecting human rights contribute to our long-term success at ESPRIT. Examples are our Code of Conduct and transparent stakeholder engagement. We’re striving to operate responsibly along the entire value chain, by safeguarding the rights of our employees and the workers who manufacture our products.”What are you working on at the moment?“Our most recent project is the ESPRIT Futura Hub. We recently opened three hubs in New York, London, and Amsterdam. The three ESPRIT Futura hubs aim to create transformative change in culture, mindset, and business process, discover new growth opportunities for ESPRIT, and improve innovation performance.”What is the biggest challenge on the roadmap of improvements for you at ESPRIT?“Calculating carbon footprint is not an easy task, as ESPRIT works with external production partners only. In 2021, we rolled out its data system to retrieve carbon footprint data from all our suppliers, based on ESPRIT’s production volume. These so-called Scope 3 emissions are by far the majority of the brand’s footprint. Together with our suppliers and partners, ESPRIT is working on solutions to improve our footprint. The next step requires the need to consider reduction targets. This will be one of ESPRIT’s biggest challenges within the coming years.”You are aiming towards circularity at ESPRIT. What are you doing to work towards these goals?“Circularity is the guiding principle behind ESPRIT’s strategy. We choose high-quality materials and fabrics that are ethically sourced, emphasizing recycled and more sustainable materials. This entails choosing non-synthetic fabrics and natural materials over synthetic, using recycled down feathers instead of virgin feathers, choosing recycled fabrics whenever possible, etc. We consider whether these materials and finished garments can be recycled or repurposed to give them a second life.  When incorporating recycled materials back into the production process, we are supporting a circular economy by reducing the need for more virgin raw materials.”How do you stay optimistic and persistent in the fight against climate change?“Everyone who takes an active step towards sustainable living is working towards the common goal – which is to preserve our planet. It can be in the form of being a more conscious shopper and avoiding overconsumption, choosing electric cars over conventional cars, having a greener diet, and encouraging hand-me-down children’s clothing amongst friends. I am quite an optimistic person in general and always believe that success is a result of a collective effort. Fighting against climate change is a collective action.”Do you have a pro-tip extending the life cycle of your wardrobe – how do you make sure your ESPRIT clothes last for longer?“To extend the life cycle of your wardrobe, choose brands that invest in making durable products. Another critical action is the way you wash your clothing. Small actions, such as lowering the washing temperature to cut down on overall energy consumption, have a positive impact on the environment.